Social Media & the Fashion Industry

 

Social Media & the Fashion Industry

Social media have taken the style industry by way of the storm, said Kathryn Hagen, head of the style branch at Woodbury University in Los Angeles, in a 2012 article within the Huffington Post. Hagen remarked that social media had been driving “terrific entrepreneurial opportunities” for young designers in the industry. In addition, fashion high-fliers like Karl Lagerfeld frequently meet with style bloggers, and those with have an impact on social media get the first-rate seats at the Paris style suggests.

Social Fashion Sites

Apart from primary social media platforms including Facebook, Twitter, Pinterest, and YouTube, the fashion enterprise’s love affair with social wireless has produced a number of precise websites. These include Chicismo, which lets users put up photos of their favored looks for others to vote on and then purchase for themselves. Originally based in Spain, via 2012, the site was available worldwide in seven languages. Refinery29 is a self-styled “international fashion hub” that allows users from around the sector to chat with designers, representatives of manufacturers, and style stores. It also serves as a web shopping vacation spot for distinctive style and beauty offers.

Joining the Dialogue

A range of favor enterprise celebrities and architects often join inside the dialogue on social media. Designer Furstenburg had a Twitter following of 22,000, for example, at the same time as Alexander Wang and Marc streamed their 2012 fashion suggestions online. Social media is likewise selling transparency in the style industry, with Marc Jacobs’ president Robert Duffy tweeting approximately issues consisting of wherein to preserve the display, and designers Rachel Roy and Tony Burch letting followers recognize about media interviews and model choice criteria.

Mobile Apps

Mobile programs are massive information, too. With the fashion enterprise’s pretty young demographic, smartphones are an important object, and this has opened the door to a large number of apps. While maximum apps are aimed primarily at the iPhone, forty-one fashion-related apps also exist for Blackberry. Most apps provide RSS feeds for dispensing articles and weblog posts, but Chanel’s app has offered its runway collections on iPhone considering that 2009. Macy’s Backstage Pass app uses QR, or short response codes, in its stores to serve up fashion videos and enter the user in a contest for a purchasing voucher.

Successful Campaigns

Several campaigns have had awesome achievements on social media. Victoria’s Secret, as an instance, had near 17 million followers on Facebook as of January 2012. Fashion logo Charlotte Russe ran a T-shirt layout contest on social media, which attracted 2,351 entries and greater than 1 million views. Dolce & Gabbana’s social media campaign generated five. Eight million Facebook fanatics. The enterprise also has lively profiles on systems from Tumblr thru Foursquare, Instagram, Google+, and Vimeo. Louis Vuitton offers the choice to pre-order objects on social media, even as Burberry has posted posts promising followers exceptional offers.